Schiller Career Series with Google Alumna Helps Students Build Their Personal Brand

Students across Schiller International University recently participated in the Schiller Career Series: Build Your Personal Brand with a Googler, a professional development initiative led by Belén Franco Sendino, a Google professional and Schiller alumna. The multi-session series combined online masterclasses and interactive workshops designed to help students strengthen their personal brand, improve their professional profiles, and better prepare for today’s increasingly competitive and digital job market.

Key Takeaways

• Students explored personal branding, digital visibility, and career positioning strategies through workshops and masterclasses led by a Google professional.
• Sessions focused on practical employability skills including CV development, LinkedIn optimization, networking, and interview preparation.
• The initiative combined real-world industry insight with hands-on career development activities across Schiller campuses.

From Schiller Student to Google: Building a Personal Brand

The Career Series began with an online masterclass titled “From Schiller Student to Google: Why Your Personal Brand Starts Now.” During the session, Belén Franco Sendino shared her own professional journey from student life to working at Google, while encouraging students to think strategically about how they present themselves professionally.

Students explored:

• The fundamentals of personal branding
• The importance of digital presence in modern careers
• How to communicate skills, ambitions, and experience effectively
• Building professional visibility early in a career journey

The session also encouraged students to reflect on how international experience and academic background can become part of a strong professional identity.

Strengthening Digital Career Tools and Professional Visibility

The second online session focused on practical career-building tools through the workshop “Build Your Digital Career Toolkit: CV, LinkedIn & Google Workspace.”

Students received guidance on:

• Creating stronger CVs and resumes
• Optimizing LinkedIn profiles
• Understanding applicant tracking systems (ATS)
• Networking strategies and professional communication
• Organizing job applications using digital productivity tools

The workshop emphasized the growing importance of professional visibility and digital readiness within international and technology-driven industries.

Hands-On Workshops Focused on Interview Skills and Networking

The final stage of the Career Series moved into an interactive workshop format focused on interview preparation, networking, and communication skills.
Students participated in:

• Live CV review sessions
• LinkedIn profile discussions
• Elevator pitch exercises
• Interview simulations using the STAR method
• Personalized professional feedback

These activities encouraged students to think critically about how they communicate their achievements, international experience, and long-term career goals with clarity and confidence. The workshops also created opportunities for direct engagement with a Schiller alumna currently working in a global technology environment, helping students connect classroom learning with real-world career expectations.

Supporting Career Readiness Through Real-World Industry Insight

The initiative reflects Schiller’s broader focus on experiential learning and employability by connecting students with professionals, alumni, and practical career development experiences. Through initiatives like the Career Series, students gain:

• Career readiness and professional communication skills
• Practical insight into modern recruitment processes
• Greater confidence navigating international job markets
• Exposure to real-world industry expectations

By combining hands-on learning with direct interaction with industry professionals, Schiller continues to support students as they prepare for careers in increasingly global and digital environments.