We are ready for you whether you prefer to start online or on campus and switch at any time!
Bachelor of Science in International Marketing
Degrees are taught in English. Our programs offer the flexibility that allows students to study at their own pace. You can earn a double degree by adding on another major at the end of the program.
Ongoing enrollment begins in September 2021. Students can choose which month they want to start their coursework.
40 months / 4 academic years
120 American credits
Madrid and Paris
*New Bachelor of Science Degree approved by ACICS (USA) for all campuses and pending verification from local authorities in Madrid, Paris and Heidelberg.
Why study at Schiller International University?
130 NationalitiesOur campuses are home to students from more than 130 countries. Current Schiller students are from Africa, the Americas, Asia, This diversity creates the international learning environments and personal experiences that Schiller students are looking for!
50Years of historyFor over 50 years, the Schiller international University faculty and staff has brought the credentials and expertise needed to support the foundations of international learning. This supports our continuous goal of developing the world leaders needed for the future!
20000AlumniSchiller’s international learning community includes a network of more than 20.000 graduates in over 200 cities who remain committed to the University. This commitment reflects support to current students and fellow graduates beyond graduation.
In a global world the lines between business and technology become less and less defined. Marketing is no longer understood if it is not digital and internationalization of businesses through digital marketing is key. This degree is designed to transform students into strong communicators within an international context, while also developing analytical and critical thinkers with excellent decision-making and problem-solving skills. It opens the door to traditional business and expands into both current and future jobs within the areas of Digital Transformation, Digital Business, Business Analytics, Website Development and Project Management.
International Market 2019-2029
+6% Expected Market Growth
334 k Direct Jobs
Career Areas: Finance and insurance, Management, Digital Business, Manufacturing, and Wholesale Trade.
Sources: US Bureau of Labor Statistics
Graduates of the Bachelor’s Degree in International Marketing will be able to:
Critically analyze and apply marketing information management concepts, systems, technology and tools needed to make business decisions.
Develop international marketing strategies (customer needs, products, distribution and communication) that respond to international markets.
Evaluate the impact of changing global, political, economic, competitive, environmental, cultural and social systems on marketing strategy development.
Identify best practices and international standards in the professional context of marketing activity by being respectful and aware of ethical issues.
Become a truly international, culturally agile professional by living first-hand international experience in different countries.
Discover, design, and develop the professional profile that best suits your goals. Based on a solid academic structure aligned with the current reality we provide students with specific learning tools, methodologies, and immersive experiences to personalized their path.
Solid academic basis connected with reality
Learning by doing methodologies
Strong presence of Tech, Digital and Sustainability
International immersions to explore and experience
Challenges with real organizations
Personalized Academic & Career Advising
Classmates: A multicultural, diverse, and inclusive community with more than 130 nationalities.
Faculty: Referred professional that share updated knowledge and challenge students with real cases.
Academic & Career Advisors: SIU figures to support you from day one in reaching your goals.
Alumni: A network of more than 20,000 alumni around the world to be connected with.
Perform this program among our Madrid, Paris, and Heidelberg International Campuses in-person and hybrid format. Students can transfer among our campuses without loss of credits to acquire multicultural agility and build a truly international profile.
Contact our Admission Team to discover other Campuses Possibilities.
Learn more about international degrees based on the US higher education system in the "Academics" section on our FAQ page.
Required General Education Courses
Principles of Business Law
Ethics in International Business Environments
Intermediate Economic Theory
Principles of Microeconomics
Principles of Macroeconomics
Beginning Foreign Language I (French, German, Spanish)
Beginning Foreign Language 2 (French, German, Spanish)
Principles of Marketing
Required Core Courses
Production and Operations Management
International Business Policy
Cross Cultural Negotiation
Sales & E-commerce
Marketing Research I
Marketing Research II
Integrated Marketing Communication
Relational, Direct and Interactive Marketing
Big Data for Marketing Analysis
Price and Cost Management
Distribution and Retail
Social Media Marketing
Business and Marketing Plan
At Schiller International University, we care about your academic needs. We offer instructional delivery adapted to your individual learning style.
Courses are taught in English and with an international focus.
Our academic system consists of studying one course per month, which allows students to limit their mental focus, improve concentration, and assimilate the knowledge and skills taught more easily.
If you maintain a good Grade Point Average, you may study more than one subject per month and complete your program in less time.
Schiller International University is dedicated to preparing students for their future professional careers, which is why our courses combine theory with practice.
You will work collaboratively with classmates on such projects as case studies and presentations under the guidance of professors who bring real-world experience into the classroom.
You will earn an international degree accredited in the US.
SIU brings together an international faculty with a diverse array of professional experience.
Because of the COVID-19 pandemic, students can choose to start their courses in an online or hybrid format and later move to your campus of choice when the situation allows.
You will have the opportunity to put what you learn into practice.
We will provide you with an internship as a transfer to any of the SIU campuses so that you benefit from interactions with various cultures and learn about their social, economic, and political conditions.
You will combine classes with your internship and solve case studies with your Advisor.
Our Career Services Department can assist you with the voluntary placement of an internship to enhance your application of learning.
We provide the flexibility you need to complete your degree
At Schiller International University, our students come first, and we are always ready to adapt to your circumstances in this fast changing world.
We offer two ways to make your studies and payments more flexible:
Enroll and pay for the first subjectYou can do this if you are particularly interested in deepening your knowledge of a subject or if you need to find out if you like this field of knowledge.
Try and pay for the first 4 monthsRegister for 4 subjects (equivalent to 12 credits), take the subject month by month and see if it is the path you want to follow.
After this time, evaluate if you want to continue and we will help you formalize your situation. We will help you with everything you need!
Our monthly academic system allows students to enroll in the Bachelor of Science in Digital Business any month of the academic year starting September 2021. Students will participate in two semester-long applied digital projects per year. These group projects are programmed several times throughout the year.
Follow these step by step instructions. If you have any questions, don’t hesitate to contact our Admissions Team.
This step is usually completed with your Admissions Representative after the interview process.
Complete the interview
The interview with your Admissions Representative provides a great opportunity to ask questions, define your educational and professional goals, and discuss whether a Schiller degree will meet your needs.
Send all required admissions documents
This includes transcripts, passport documentation, proof of English proficiency, letter of motivation, etc.
Once accepted, you will receive an acceptance package
In the case of students needing a VISA, you will receive a scanned copy of a conditional letter of acceptance, along with the invoice for your first semester’s tuition. Once it is paid, you will receive the official copy of your acceptance letter and acceptance package.
You are now part of Schiller’s learning community.
Get started now!
Talk to our admissions team for more information.
* Average academic year – 10 courses/months – 30 credits
Cost of the BS in International Marketing*
Tuition fees for European campuses
Tuition fees for Schiller Online (Distance Learning)
Prepared for the unpredictable: COVID-19 response
Our priority remains to provide you with an uninterrupted and safe educational experience despite the current circumstances. That is why we have taken the necessary measures focused on three lines of action tailored to the guidelines of each country’s situation to meet safety requirements, academic requirements, and our student’s needs.
We've disinfected all the campuses and increased the frequency of deep-cleaning of all spaces. We’ve also adopted social distancing to ensure that students, faculty and staff are as safe as possible. Students will need to wear masks on campus and may not gather in common areas.
Online classes that are always available
We have reduced our on-campus attendance requirements, combining them with attendance via synchronous online classes thanks to the latest hybrid technology installed on all our campuses. As always, a fully Online option will be available as well. In any case, the campus will be open (if possible according to the regulations of each national and state government) and the staff available to students in person as well as virtually.
All the necessary flexibility you need to face uncertainty
We adapt to you and the current situation. No matter what format you choose, we will provide you with the quality education you deserve.
We offer two ways to make your studies and payments more flexible: enroll in a single subject to deepen your knowledge or take 4 different courses to figure out the best path forward for you.
Don’t let COVID-19 stop you from studying an international degree. Start now and get ahead at home on our Campuses, and travel to one of our campuses abroad when it is safe to do so. We will help you transfer with ease.
Start your career at Schiller International now!
Do not wait any longer! Contact our Admissions Team for further details. We will be happy to help you achieve your goals.
Discover your Career Opportunities
This program prepares Schiller’s students to work in a Global world where the lines between the business and technological worlds are less and less defined; where marketing is no longer understood if it is not digital and internationalization of businesses via digital marketing is key.
In additional to opening the door to traditional business professions such as, accounting, banking, securities, commodities, funds and trusts, it also brings current and future jobs within areas of digital transformation, digital business and e-commerce, Business Analytics, Website Development and Project Management into reach.
We believe in you
Schiller International University is committed to fostering community growth through people like you who strive for self-improvement and a strong sense of purpose.
International Scholarship Undergraduate and Graduate
Golden Key Honor Society Scholarship
Employer Reimbursement Matching Scholarship
US Citizen/Legal Resident Scholarship
See what other students say
Lerato T. Shaylor
At Schiller, I was given the freedom to make decisions about my studies and career. I still feel the support and advice from my tutors – some of the most formative guidance I have ever received.
My time at Schiller has allowed me to live in different countries. Studying international topics in a practical learning environment is something you can't achieve at other universities.
My experience has been great. After working for a few years, I realized how up to date this learning system is. Also, the skills I acquired have helped me achieve professional growth.
My experience at SIU has been extraordinary and incredibly rewarding both at an academic and intellectual level, and at a personal growth level.
I have truly enjoyed my experience at Schiller! As an online student, I always felt the sense of community. The staff and entire faculty are very helpful.
Adina Laura Achim
SIU shaped my character and helped me discover my passion. I met a professor who recognized my potential and redirected me to focus on international affairs.
Earn a double degree and go even further
If your ambition is to go one step further, have a fulfilling and successful international career and know everything about international business and management, complete your degree by studying an additional program. The only requirement needed is to complete the first degree before starting the second one. Ask our teams about the details, we will be glad to help you!