Zoho Workshops at Schiller Heidelberg Explore Low-Code Development and Data-Driven Marketing

Schiller International University recently hosted two industry-focused workshops at its Heidelberg campus as part of its global partnership with Zoho Corporation. The sessions introduced students to practical applications of low-code development, artificial intelligence, and data-driven marketing, giving participants direct exposure to tools and workflows used in modern business and technology environments.

Key Takeaways

• Students explored low-code app development and AI-powered business tools through hands-on workshops led by Zoho experts.
• A second workshop focused on data-driven marketing strategies and real-world digital marketing practices.
• Participants gained practical experience, industry insight, and professional certifications connected to current market demands.

Exploring Low-Code Development and AI with Zoho Creator

The first workshop, titled “Low Code & AI Workshop: Turn Ideas into Apps Faster,” introduced students to the Zoho Creator platform and the growing role of low-code development in today’s digital economy. Through demonstrations and interactive exercises, students explored how applications can be developed quickly using low-code and AI-powered tools without requiring advanced programming knowledge.

The workshop focused on:

• Building functional digital solutions through low-code platforms
• Understanding how AI tools support application development
• Applying technology to real-world business scenarios

Participants worked through practical use cases and actively engaged in the app-building process, gaining hands-on experience with tools increasingly used across industries. At the conclusion of the session, students who completed the workshop requirements received official certificates from Zoho, recognizing their newly acquired skills.

Building Smarter Marketing Strategies Through Data and Analytics

A second Zoho-led workshop, “Building Smarter Marketing Strategies,” focused on the growing importance of data-driven decision-making in modern marketing. Open to students across programs and academic levels, the session explored how businesses use analytics, customer insights, and digital tools to design and optimize marketing campaigns.

Throughout the workshop, students learned about:

• Data-driven marketing approaches
• Campaign planning and optimization
• Industry tools used in digital marketing environments
• Practical workflows connected to modern marketing roles

The interactive format encouraged students to connect academic theory with real-world application, offering a clearer understanding of how marketing strategies are developed and executed in professional settings.

Professional Certifications and Career-Relevant Skills

Both workshops emphasized practical learning and career readiness through direct exposure to industry tools and professional environments.

Students had the opportunity to:

• Gain hands-on experience with business and technology platforms
• Explore emerging digital trends and workflows
• Earn official certificates from Zoho Corporation

The workshops reflect Schiller’s broader commitment to connecting students with industry partners and creating opportunities for experiential learning beyond the classroom. Through initiatives like these, Schiller continues to expand access to applied learning experiences that bridge education and industry.