Bachelor of Science in International Marketing Degree | BSc

Up to 50% Scholarship Available! Up to 50% Scholarship Available! APPLY NOW

Start Date

Sept 21, 2026

Language

English

Scholarships

Up to 50%

Campus

Madrid, Paris, Heidelberg, Tampa

Study BSc in International Marketing

Marketing and advertising roles are projected to grow 9% by 2033, with over 30,000 new marketing manager job openings in the U.S. alone. Our Bachelor of Science in International Marketing degree program prepares you to lead global brands in a rapidly evolving digital world.

  • Future-Focused Curriculum: Learn global marketing strategy, digital advertising, consumer behavior, branding, analytics, and market research while developing critical thinking and creative skills.
  • Global Study Experience: Study across top international business hubs—Spain, France, Germany, and the USA—and understand how marketing practices differ across cultures and economies.
  • Hands-On Learning: Work on real marketing campaigns, collaborate with global companies, and build a portfolio through case studies, internships, and live client projects.
Key Skills
  • Brand Management
  • Digital Marketing
  • Social Media Marketing
  • Negotiation
  • Sustainable Marketing
  • Entrepreneurship
  • Artificial Intelligence
Professional Growth Partners

Why a Bachelor’s in International Marketing at Schiller?

Internships in the U.S.

As a Schiller student in the U.S., you can apply for Optional Practical Training (OPT), which allows you to work up to 12 months after graduation and gain valuable international business experience.

Dual Accreditation

Gain a dual degree that strengthens your international mobility with accreditation in Europe and the U.S.

Learn What Matters

Focus on tools and skills that are shaping international marketing, including Google and AWS.

AI & Data for Marketing

Understand how AI and data are reshaping customer journeys, personalizing campaigns, and driving results.

Why Study at Schiller?

60 Years of Excellence

Build your future on Schiller's six-decade legacy and join a network of over 20,000 alumni from 130+ countries.

Global-Ready American Degree

Earn a U.S.-accredited degree with international credibility.

Seamless Campus Transfers

Study at multiple international Schiller campuses without hassle through Intercampus Mobility.

Practical Learning

Learn from our global partners how to create data-driven marketing strategies and build a winning product from concept to market launch.

Industry-Active Teachers

Gain insights from experts actively working in your future career.

Dynamic Campus Life

Clubs, events, and opportunities to make lifelong friends.

Words from Our Alumni

Find out what our alumni say about their experiences at Schiller International University!

Farida Elashmawy

BS International Hospitality and Tourism Management Egypt

A Schiller University Alumnus: Donald Valicenti, BA in International Relations and Diplomacy

Donald Valicenti

BA International Relations and Diplomacy USA

Ariana McAuley

International Relations and Diplomacy (MA) USA

Allan Arciniegas

BS International Business USA

Maya Sabanegh

MA International Relations and Diplomacy Canada

Study Plan

American Curriculum

As a U.S.-accredited university, no matter what your program is, every student studies the same general education courses in year 1, meaning that you still have the opportunity to switch programs in year 2 without having to restart your studies.

Intensive Course System

Our course system allows you to take advantage of extracurricular workshops, internships, and student life. At Schiller, you will study on campus for six hours a day, two days a week.

Intake Icon

Duration

4 years

Campus Icon

Credits

120 American Credits (240 ECTS)

General Education Courses

General Education Courses

General Education Courses +

Course Name American Credits*
Behavioral Psychology and Wellbeing 3
Introduction to Big Data and Artificial Intelligence 3
Beginning Foreign Language I 3
English Composition 3
European Modern History 3
College Mathematics 3
Course Name American Credits*
Global Perspectives on International Relations 3
Introduction to International Business 3
Beginning Foreign Language II 3
Public Speaking 3
College Research and Writing 3
Science and Society 3

*3 American credits equivalent to 6 ECTS (European Credit Transfer System)

These form the core curriculum of your degree program. They're designed to give you a well-rounded education and provide a broad foundation of knowledge. General education courses help you build critical thinking, communication, quantitative reasoning, and cultural literacy skills.

Course Name American Credits*
Behavioral Psychology and Wellbeing 3
Introduction to Big Data and Artificial Intelligence 3
Beginning Foreign Language I 3
English Composition 3
Course Name American Credits*
Global Perspectives on International Relations 3
Introduction to International Business 3
Beginning Foreign Language II 3
Public Speaking 3

*3 American credits equivalent to 6 ECTS (European Credit Transfer System)

Knowledge Area Courses

Knowledge Area Courses+

Course Name American Credits*
Accounting I 3
Ethics and Law in International Business 3
International Marketing 3
Communication and Negotiation Skills 3
Statistics 3
Digital Marketing Technology 3
International Business Policy 3
Entrepreurship and New Ventures 3
Capstone Final Thesis/Project 3
Final Thesis/Project I 3
Final Thesis/Project II 3
Sales Management and E-Commerce 3
Principles of Microeconomics 3
Course Name American Credits*
Principles of Macroeconomics 3
Applied Mathematics and Data Analysis 3
Fundamentals of Marketing 3
Product Marketing 3
Marketing Strategy 3
Integrated Marketing Communication 3
Relational, Direct and Interactive Marketing 3
Big Data for Marketing Analysis 3
Price and Cost Management 3
Social Media Marketing 3
Brand Management 3
Corporate Internships - Marketing 3
   

*3 American credits equivalent to 6 ECTS (European Credit Transfer System)

These courses are specific to your chosen field of study. With knowledge area courses, you will develop expertise in one academic field and build a professional foundation through practical learning.

Course Name American Credits*
Accounting I 3
Ethics and Law in International Business 3
International Marketing 3
Communication and Negotiation Skills 3
Course Name American Credits*
Statistics 3
Digital Marketing Technology 3
International Business Policy 3
Entrepreneurship and New Ventures 3

*3 American credits equivalent to 6 ECTS (European Credit Transfer System)

Elective Courses

Elective Courses+

Course Name American Credits*
Accounting II 3
Leadership and Decision-Making 3
Sustainable Development 3
Human Resources Management 3
Business Project Plan 3
Multinational Enterprise 3
International Trade and Finance 3
Cross-Cultural Communication 3
Course Name American Credits*
Cross-Cultural Communication Project 3
Intermediate Foreign Language I 3
Intermediate Foreign Language II 3
Advanced Foreign Language I 3
Advanced Foreign Language II 3
Sales Management 3
Distribution and Retail 3
Organizational Psychology 3

*3 American credits equivalent to 6 ECTS (European Credit Transfer System)

These classes fall outside of your general education requirements. Elective courses count toward the total number of credits needed to graduate but are not dictated by a required curriculum path. They allow you to explore personal interests or gain career-boosting skills like coding, public speaking, or a second language.

Course Name American Credits*
Accounting II 3
Leadership and Decision-Making 3
Sustainable Development 3
Human Resources Management 3
Course Name American Credits*
Business Project Plan 3
Multinational Enterprise 3
International Trade and Finance 3
Cross-Cultural Communication 3

*3 American credits equivalent to 6 ECTS (European Credit Transfer System)

Meet Our Faculty

Get to know your mentors

Schiller offers an entrepreneurial education that fosters skills, mindset, and teamwork to create value, emphasising practical, inclusive learning. Beyond stereotypes.

Dr. Fouad Kazim

Adjunct Professor - BS International Marketing

Career Boosters

Internships From Year 1

Start gaining hands-on experience from your very first year. We believe in learning by doing — and building your resume early.

Certified for the Real World

Earn professional certifications from high-impact companies like Google, AWS, SAS, and SAP. Stand out to employers before you even graduate.

Industry Exposure

Attend conferences, seminars, and workshops with international experts and policymakers.

Soft Skills Mastery

Learn vital skills like leadership, communication, and teamwork that every employer wants. Our soft skills training prepares you for any professional challenge.

International Partnerships

Collaborate with leading companies such as EY, Loewe, Melia, and Google and take part in real industry challenges.​

Career Placement Services

Access our dedicated career services team to help you land jobs, internships, and networking opportunities with our corporate partners.

Alumni Network

Lifetime access to mentorship opportunities, networking events, and job openings within alumni companies.​

Your Future in
International Marketing

Enter the digital world that’s full of opportunities!

$159K

Marketing Manager Avg. Annual Salary

9%

Job Market
Growth

31K

New Jobs Demanded 2023-2033

85%

Our Graduate Employment Mission

Source: U.S. Bureau of Labor Statistics

Dual Degrees for Schiller Students    

Meaning

An accredited dual degree is a single academic degree program that meets the standards of and is accredited by both the European Union and the United States.

Advantage

Your degree will be recognized by the U.S. and all 27 EU member states, opening doors for work and further study across continents.

Value

Your qualification will be respected and accepted in both major educational and employment systems, giving you unmatched flexibility in where you work, live, or study next.

How it Works

You can earn a dual degree in BSc in International Marketing through our partnership with Dublin Business School:

Dublin Business School
Dublin, Ireland PartnershipLearn More

 Year 1–4: Global Campus Experience

Begin your studies at any of Schiller’s global campuses—Tampa, Madrid, Paris, or Heidelberg—following a U.S.-style curriculum that lays the academic foundation for your thesis.

 Graduation

Complete your final year in Dublin at DBS, where you fulfill the European academic criteria and graduate with a degree recognized by both accrediting bodies.

About Dublin Business School

DBS has a prestigious 4-star QS rating and is Ireland’s largest independent third-level college.

Discover Our Campuses

Our BSc in International Marketing is available at the following campuses:

Nearby view of the Schiller International University Heidelberg campus in Germany

Heidelberg

Drone camera view of the Schiller International University Madrid campus in Spain

Madrid

Nearby view of Schiller International University Paris campus in France

Paris

Schiller International University Tampa Campus in FL, US

Tampa

Move Between International Campuses

As a Bachelor's student at Schiller, you have the opportunity to seamlessly transfer between campuses after year 1

With the option to study abroad, you get to immerse yourself in new cultures while building a global network of professional and personal connections.

Discover Our Campuses

Our BSc in International Marketing is offered at our Madrid, Paris, Heidelberg, and Tampa campuses. As an international student at Schiller, you can also seamlessly transfer between campuses after year 1!

STUDY IN FOUR COUNTRIES

Map
Tampa Campus

400 N Tampa St, Suite #1700, Tampa, FL, 33602, United States
+1 877-298-9078

Madrid Campus

Paseo de Recoletos, 35, Madrid, 28004, Spain
+34 914-482-488

Paris Campus

55 Avenue Hoche, Paris, 75008, France
+33 1 45-38-56-01

Heidelberg Campus

Bergheimer Str. 58, 69115 Heidelberg, Germany
+49 6221 123456

Schiller by the numbers

20,000+

Alumni

130+

Nationalities

60

Years of Experience

4

International Campuses

Admission Process

1 Complete the Application Form

Fill out the application form with your personal details, including your highest level of education, preferred campus, and desired program.

2 Receive Conditional Offer Letter

After Schiller’s admissions team reviews your application and receives a copy of your valid passport, you will receive a conditional offer letter.

3 Interview with Our Admissions Team

This interview helps us understand your goals and motivations. Before the interview, you’ll also need to complete the Online Reading Test (ORT) and provide proof of English proficiency.

4 Receive Your Unconditional Offer Letter

If successful, you’ll receive an unconditional offer letter within 48 hours of completing the interview.

5 Pay for Term 1

Once you receive your invoice, complete the payment to secure your place in the program.

6 Get Your Student Visa

If applicable, we’ll provide detailed instructions on how to apply for your student visa. Our team will guide you through every step.

7 Orientation

Congratulations! You’re now part of Schiller’s learning community. We can’t wait to welcome you to campus.

Start Your Application here

Start Your Application here

Fees

Tuition Fees

At Schiller International University, we offer transparent tuition rates that include all necessary learning materials, language courses, and student activities, so you can focus on your academic and professional growth without hidden costs.

Campus Type Tuition Fee* Tuition (With Max. Scholarship)** Dual Degree – DBS
European Campuses €15,420/yr €7,710/yr Additional fee of €3,000/yr
Tampa $17,610/yr $8,805/yr Additional fee of $3,420/yr
Distance Learning Not Available Not Available Not Available

With Max. Scholarship

Campus Type Tuition Fee* Dual Degree
(Additional Fee)
European Campuses €15,420/yr €3,000/yr
Tampa $17,610/yr $3,420/yr
Distance Learning Not Available Not Available

* The standard tuition fee is per average school year – 10 courses/months – 30 credits.

** The listed tuition includes up to 50% scholarship. Scholarship eligibility and terms apply.

Schiller International University has partnered with Flywire, a global payment platform that helps you make international payments reliably, at favorable exchange rates, and without costly bank fees.

Cost of Living

See the table below for our estimated monthly expenses in each of the four cities where our campuses are located.

. Madrid (€) Paris (€) Heidelberg (€) Tampa ($)
Housing 750 950 770 1,700
Food 200 320 270 400
Transportation 20-50 40-84 35-82 50-75
Telephone 20 32 40 45
Miscellaneous Personal Expenses 200 300 220 400

Books, Course Materials,

Supplies, & Equipment

 € 35 € 35 35 37
TOTAL € 1,255 € 1,721 € 1,417 $ 2,657
Madrid Total: €1,255
Housing €750
️ Food €200
Transportation €20-50
Telephone €20
Miscellaneous €200
Study Materials €35
Paris Total: €1,721
Housing €950
️ Food €320
Transportation €40-84
Telephone €32
Miscellaneous €300
Study Materials €35
Heidelberg Total: €1,417
Housing €770
️ Food €270
Transportation €35-82
Telephone €40
Miscellaneous €220
Study Materials €35
Tampa Total: €2,657
Housing €1700
️ Food €400
Transportation €50-75
Telephone €45
Miscellaneous €400
Study Materials €35

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Accreditations

Schiller University partner for dual degrees: University of Roehampton London Logo
ACCSC Accreditation Logo
Comunidad de Madrid Accreditation Logo
evalag Accreditation Logo
Ministry of Science, Research and the Arts of Baden-Württemberg Logo
U.S. Department of Education Logo

What are the next steps?

FILL APPLICATION FORM REQUEST MORE INFORMATION