Dr. Alexia de la Morena

Location

Spain

Location

Madrid, Online

Professor in Digital Marketing and International Business

- "I see Schiller as a uniquely inspiring place where students from around the world come together to grow, connect, and develop the skills they need to lead with purpose in a global mind."

Biography

A distinguished expert in Digital Marketing and Neuromarketing, Dr. Alexia de la Morena holds a Ph.D. and serves as a professor, receiving the merit scholarship award at Harvard in 2024, along with scholarships from Santander Bank and the Community of Madrid.

Her expertise spans Strategic and Digital Marketing, Sensory and Experiential Marketing, Web & Mobile Marketing Design, Branding, Market Research, and Consumer Behavior.

As the CEO of Neuromarketing Attraction and BE MEDIC, she seamlessly combines teaching roles at business schools and universities with consultancy for institutional entities and media, representing various brands.

She is a prolific author, speaker, and consultant, contributing significantly to the fields of neuroscience and marketing.