MSc in Digital Marketing & E-commerce | Schiller University Skip to main content Skip to footer

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Start Date

Feb 9, 2026 | Sep 28, 2026

Language

English

Scholarships

Up to 50%

Campus

Madrid, Heidelberg, Tampa, Paris

Study Our MS in Digital Marketing
and E-Commerce

The global digital advertising and marketing market is projected to reach $786.2 billion by 2026. Our Master of Science in Digital Marketing and E-Commerce degree program prepares you to drive growth, engagement, and innovation in global markets as digital channels continue to transform how consumers interact with brands.

  • Cutting-Edge Curriculum: Master digital strategy, SEO/SEM, data-driven marketing, content creation, social media, and e-commerce management using industry-standard platforms and tools.
  • Global Campus Experience: Study across international business hubs in the USA, France, Germany, and Spain, gaining insights into diverse consumer behaviors and digital trends.
  • Real-World Brand Projects: Work on marketing campaigns, product launches, and e-commerce strategies for real companies to build your portfolio and confidence.
  • Career-Driven Approach: Prepare for roles in digital strategy, brand management, performance marketing, and online retail through hands-on learning and industry engagement.
Key Skills
  • Artificial Intelligence
  • SEO
  • SEM
  • Social Media
  • UX Design
  • Digital Communication
  • Digital Branding
  • Web Analytics
  • Sales and E-Commerce
Professional Growth Partners

Why Master's in Digital Marketing and E-Commerce at Schiller?

Internships in the U.S.

As a Schiller student in the U.S., you can apply for Optional Practical Training (OPT), which allows you to work up to 12 months after graduation.

Tools Used by the Pros

Train with industry-standards tools such as Google Ads, Meta Business Suite, Google Analytics 4, Semrush, Shopify, and AI-powered platforms.

AI & Data for Marketing

Understand how AI and data are reshaping customer journeys, personalizing campaigns, and driving results.

Learn from Digital Leaders

Gain insights from international faculty and guest experts working in marketing, branding, automation and digital commerce.

Why Study at Schiller?

60 Years of Excellence

Build your future on Schiller's six-decade legacy in international business.

Accredited American Education

Earn a U.S.-recognized degree enriched with a global perspective.

Worldwide Career Opportunities

Access to network and tools with global social impact.

Expert Faculty

Learn from active industry professionals with proven experience.

Multicultural Community

Join a network of over 20,000 alumni from 130+ countries, opening doors to international opportunities.

Tech-Driven Skillset

Master tools and platforms essential to today’s digital marketers - automations, AI in marketing, e-commerce, UX and more.

Words from Our Alumni

Find out what our alumni say about their experiences at Schiller International University!

Farida Elashmawy

BSc International Hospitality and Tourims Management Egypt

Donald Valicenti

BA international Relations and Diplomacy USA

Ariana McAuley

MA International Relations and Diplomacy USA

Maya Sabanegh

MA International Relations and Diplomacy Canada

Study Plan

American Curriculum

Schiller follows the American education system. The university is accredited in the U.S. by the Accrediting Commission for Career Schools and Colleges (ACCSC). This allows our students to earn an American degree while studying at any of Schiller’s global campuses.

Course System

Our learning system is designed to accommodate the needs of postgraduate students, balancing studies with professional or personal commitments. Classes are scheduled in the evenings from 6-9 PM, four days per week..

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Duration

12 months

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Credits

36 American Credits (72 ECTS)

General Education Courses

Required General Education Courses

General Education Courses +

Course Name American Credits*
Foundations of Digital Marketing and E-Commerce 3
Digital Communication and Social Media Marketing 3
Inbound Marketing and Content Marketing 3
Digital Branding 3
Search Engine Optimization and Search Engine Marketing 3
Web Analytics 3
Course Name American Credits*
User Experience Design 3
Growth Marketing Strategy and Financial Analysis 3
Sales and E-commerce 3
Customer Relationship Management Systems 3
Big Data and AI for Marketing Analysis 3
Capstone Project in Digital Marketing and E-commerce 3

*3 American credits equivalent to 6 ECTS (European Credit Transfer System)

Our MSc in Digital Marketing and E-commerce equips you with the knowledge and skills to create impactful strategies and brands, covering 360° marketing, SEO, web analytics, financial analysis, and more.

Course Name American Credits*
Foundations of Digital Marketing and E-commerce 3
Digital Communication and Social Media Marketing 3
Inbound Marketing adn Content Marketing 3
Digital Branding 3
Course Name American Credits*
Search Engine Optimization and Search Engine Marketing 3
Web Analytics 3
User Experience Design 3
Growth Marketing Strategy and Financial Analysis 3

*3 American credits equivalent to 6 ECTS (European Credit Transfer System)

Career Boosters

International Partnerships

Collaborations with leading companies such as IBM, Deloitte, SAP, Goya, and more.

Certified for the Real World

Strengthen your career with certifications from high-impact platforms like Google Ads, HubSpot, Meta, and GA4.

Top In-Demand Skills

Gain expertise aligned with the most sought-after roles in the job market, including public speaking and problem-solving skills.​

Industry Exposure

Attend conferences, seminars, and workshops with international experts and industry leaders.

Higher Salary Potential

Professionals with a post-graduate degree make an average of 70% more than someone with an undergraduate degree in the same role​.

Career Placement Services

Access our dedicated career services team to help you land jobs, internships, and networking opportunities with our corporate partners.

Your Future in
the Digital Space

Join a thriving industry where digital expertise defines a companys success!

$94K

Digital Marketers Avg. Annual Salary

#1

Fastest-Growing 
In-Demand Job Skill for 2025

30%

Increase in Demanded Digital Marketing Specialists

85%

Our Graduate Employment Mission

Source: U.S. Bureau of Labor Statistics

Discover Our Campuses

Our MSc in Digital Marketing and E-Commerce is available at the following campuses:

Schiller by the numbers

20,000+

Alumni

130+

Nationalities

60

Years of Experience

4

International Campuses

Admission Process

Fees

Accreditations

Schiller University partner for dual degrees: University of Roehampton London Logo
ACCSC Accreditation Logo
Comunidad de Madrid Accreditation Logo
evalag Accreditation Logo
Ministry of Science, Research and the Arts of Baden-Württemberg Logo
U.S. Department of Education Logo