The necessity of confronting and facing real-life and professional situations is one of the most challenging and stimulating experiences for a student. Therefore, Schiller International University’s Madrid campus will host a special session where students from all over the world will hear from a national successful company with great future projections.
After welcoming companies such as El Ganso, One Oak brand and Yamimoto, our International Business program course on Multicultural Competency for Business will host Parafina & Co, a disruptive brand that creates sunglasses and RX eyewear which blend unique and eco-friendly materials with a radical inspiration and a strong social trigger. During the session, Fon de Luján, one of its co-creators, will share with the students everything about Parafina & Co’s business project and the challenge of creating a successful model.
Throughout the duration of the course, the students will have the opportunity to design, structure and present several international market expansion plans adapted to the brand’s DNA. Every participant will pick a different country and present the expansion proposal to the CEO. Thanks to their proposal, Parafina & Co will get useful and key considerations regarding their expansion process.
The presentation will take place at Schiller’s Madrid campus on Thursday, February 8th at 13h. Feel free to drop by and hear more from this unique company.