SIU Talk - Dreaming the Impossibe

SIU Talk – Dreaming the Impossible


Our professors here at SIU Madrid are always inviting new entrepreneurs and CEO’s who think outside the box, in order to inspire our students to dream the impossible. Pablo Fernández, Co-Founder of, was with us this week sharing his experience about how he came from  humble beginnings to become co-founder of a company that is reshaping the business model for used cars sales.

During this SIU Talk, Pablo emphasized the true meaning of success and the important role that failure plays into it. When describing his journey he said, “Failure is needed if we are to succeed in any area of life. Don’t stress when you fail, it is part of the process.” He encouraged our students to dream the impossible, knowing that he is a clear representation of how everyone can achieve what they want in life if they just set their minds on a goal, especially when it comes to entrepreneurship. Continue reading “SIU Talk – Dreaming the Impossible”

SIU Trip – Marketplace Discovery


University is filled with those courses that cannot be understood unless you experience them in the professional field. That is why our professors at SIU are constantly looking for new opportunities for our students to discover these areas.

One example of this is our trip to “Mercado de la Paz,” an event hosted by Edgar Barroso, Professor and Director of our Hospitality and Tourism program. During the excursion, our students from the Food and Beverage Management class had the opportunity to see firsthand how they can develop a successful business model around this concept.

El Mercado de la Paz is a traditional marketplace established in 1882 close to where the Schiller Madrid campus is located in the Salamanca neighborhood. It is one of the most renowned marketplaces in the district, due to its modern design with iron work and is always bustling during lunch time everyday of the week.

The marketplace has more than 60 booths offering a great variety of products for everyone to enjoy, including our students who did not miss the opportunity, not only to learn how to select products for their future businesses, but to enjoy the select Spanish delicacies served in every corner.


SIU Talk – Innovation At Its Core


On Friday we had the opportunity to meet Wim Zwaenepoel for another crash course. This time the talk focused on the importance of innovation and creativity, especially its effects on today’s society.

During the talk, Wim stressed the importance that innovation is not necessarily something entirely new, but it aso includes the improvements or reconditioning of something historical. Companies must learn to practice innovation in order to maintain their position in a competitive market, along with adapting to changes in society.

Following this thought, startups play an important role. Now more than ever entrepreneurship has become a trend, one that will surely continue within our student body long after graduation. The new motto is, “reinvent or die,” and it surely serves as a powerful explanation of today’s business world, where everyone is not only welcome to innovation, but expected to be innovative. As one of the professors present during the talk pointed out, this does not mean that all innovation is good, or that we should remove everything that does not seem “new” or “redesigned,” therefore we need to approach innovation carefully. Ever the more reason for us to continue exploring the redefinition of different business models, work environments and products that we have previously taken for granted as different students from our International Business program described.

The talk ended with some speculation about what the future might hold. During the coming decade, robotics, virtual reality and artificial intelligence will become key elements in businesses all around the world. An invitation for all to approach technology as part of education, work, and leisure, developing new ways to use what we have and create what we want to see.

Thank you to all who attended the SIU Talk, our prestigious speaker, and for our amazing Student Services Department for organizing the event.

Madrid Stock Building

SIU Events – Stock Exchange & Casa de la Moneda


Last week our students had the opportunity to visit the Stock Exchange and the “Casa de la Moneda” Museum, which gave them a glance into Europe and America’s economical history, and enriches their understanding of this month’s course. During our Macroeconomics class, we want our students to realize that if we are to understand the importance of the economy, we need to come in contact with the institution that serves as its structure.

The Stock Exchange in Madrid was opened by Queen Maria Cristina on May 7, 1893, and has remained until present day with the original design of architect Enrique de Repullés intact. During the visit, students could engage with the country’s history and how the stock market has developed from its early days, from the busy centre of commerce and complex decision-making arena it once was, to a representation, a symbol of everything that now occurs through sophisticated banking systems.

The students also had the chance to visit the “Casa de la Moneda” Museum, a place where Spain’s currency history can be admired and studied together with its rises and falls. Starting from the Phoenicians and Greeks, we can see how the Western world has developed its economy through currency and commerce, evolving during the Roman empire and its development after the colonization of the Americas.

Surely, one of the best ways to understand the value of business studies, is to see the undeniable role it has played throughout different civilizations, as well as it does today. It is only by understanding this that we are able to grow and develop the future of economics. We are grateful to Professor and Head of Studies, Alexandra Aaron, for organizing this wonderful trip.

Tunisian Ambassador

Tunisian Conference – Ambassador Wacef Chiha


On Wednesday we had the opportunity to welcome Wacef Chiha, the Tunisian Ambasssador in Spain, to Schiller’s Madrid campus. Arranged by Schiller’s own Dr. Rafe Jabari, his Excellency Wacef Chiha led the conference on the Tunisian transition towards democracy, in which he described the history of the country and key aspects of this movement.

Ambassador Chiha started the conference by briefly describing the current situation in Tunisia, a country that has achieved passing the most progressive constitution of the Arabic world, and that is currently moving towards empowering women and Tourism as leading factors to secure an open democracy.

While describing the nation’s history, Ambassador Chiha was resolute, “the only element that has proven to be successful when starting democracy is education,” where other countries try imposing this by force, it is by wisdom and knowledge that truly creates a lasting change in society. This can be seen since the country’s early days and was key when gaining independence from France, which was less traumatic than those of its neighboring countries because it was based on negotiation rather than fought for.

Tunisia’s constitution of 2014 was a great achievement when solidifying a quorum between political parties, Islamic and Laic. Being accepted by all parties stated the importance of a civil state separating religion from its governance and creating the opportunity for an open democratic state.

When describing the country’s current situation, the Ambassador was confident that this transition has helped strengthening its relations to Europe, Spain in particular, giving way to a growing Tourism sector.

We are extremely grateful for Ambassador Chiha’s chat, and all the diplomats and ministers present at the conference together with the Madrid Campus Director, Isabel Campbell, and Schiller’s President, Dr. Alonso Manuel Puig. This was an amazing opportunity to gain insight into the evolving democracy in North Africa and how this will impact international relations between Spain and Tunisia.