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Philippe Kerno

Meet Philippe: from Madrid to Paris

Hear from Philippe from Spain, SIU Madrid student who spent two semesters in the Paris campus. 

Transferring from the Madrid campus to the Paris campus sure was a challenge.

Moving into a new city which I thought I’d dislike but as soon as I got there and saw the campus I started meeting new people right away, and adapting to the classes well. I ended up staying for two semesters because the city was so lively and full of things to do, you sort of have to find your way around but once you have your friends and your places you go to, anywhere can feel like a home. 

Continue reading “Meet Philippe: from Madrid to Paris”

MBA Visit to Burson Cohn & Wolfe

MBA Students Visit Burson Cohn & Wolfe

If we take a moment to consider the biggest industries at the moment, it would be impossible to turn a blind eye to the communication industry. Every company needs a proper communications department – a team of people who can showcase the company’s brand and image to the outside world, create partnerships, share their vision and expand on ideas from the “belly” of the business. 

But what does a company do if they do not know how to navigate their way around the vast world of opportunities we have nowadays to communicate their vision. This is what is at the heart of Burson Cohn and Wolf, a global communications industry that is helping businesses expand their communication towards a whole new level. Which better words to describe this company than their own, “BCW is a new kind of communications agency focused on helping our clients’ move, inspire, engage and lead people in a favorable direction, across all sectors on a global scale. We take a channel agnostic approach, with valuable earned media at the core, to help clients solve tough business challenges through creative ideas, informed by data and powered by technology.”

Our MBA students had the opportunity to visit the brand new BCW offices in Madrid. The experience was eye opening for many, seeing the opportunities and risks of this competitive, fast-paced environment that is communication.

If you want to know more about the visit check our Social Media on Linkedin, Facebook, Instagram and Twitter.

How To Prepare Your CV

How To Prepare Your CV

Preparing students for the global market is what our university does best, and something we cannot forget is the importance of preparing a professional CV that will reflect our students’ efforts both inside and outside the walls of our institution.

Our Career Services department organized a workshop that was presented by Montserrat Duque, a Psychology graduate and expert in the Human Resources industry. Montserrat shared key aspects to take into consideration when preparing our CV, such us proper formats, key elements and tips to make your name stand out amongst the others.

During the workshop our students not only learned how to develop a professional CV, but also how to respond to a professional call and build up future employers’ expectations for an interview; considering a specific order and certain key elements that must be included or excluded from our CV. She also reminded us to be creative and gave some suggestions on the latest trends, such as the different poses to adopt in a photo to reflect confidence, our professional skills and the importance of visual stimuli.

A Global Experience with Global Exchange

It is outside of the classroom where we sometimes find the inspiration for the future we want to create, the career path we want to follow. This is why we always encourage our students to join in on Schiller field trips, like our recent visit to the Global Exchange Headquarters in Salamanca.

This ancient Spanish city certainly has the university vibe every student can appreciate. Salamanca is where the very first university in Spain was established, and still continues to run to date. Our students not only had the chance to visit the historic hallways of the renowned University of Salmanca, but they also had the opportunity to meet one of the companies that is present almost everywhere we go.

Most everyone has been to an airport at some point in their life. When traveling to another country, upon arrival, one typical stop before exiting the airport is the Currency Exchange kiosk. For our international students, it was truly an unforgettable experience to be able to visit the office where the Global Exchange develops its strategy. 

The visit was coordinated by one of our favorite Professors here at Schiller Madrid, Joan Fulton, along with our very own Registrar/Professor/Alumni, Alexandra Aaron. International Business students from our Entrepreneurship & New Venture class, along with our Microeconomics students, were able to visit the Global Exchange offices and stop by their incredible IT department, one of their greatest successes due to their partnership with Amazon to create its internet infrastructure. The students were hosted by Global Exchange’s CEO, Isidoro J. Alanis, who also took the time to inspire our students to develop a global strategy for their future.

As the cherry on top of this already fantastic day-trip, the students had the opportunity to enjoy typical Salamancan cuisine, mostly known for its world-famous “jamón.” We sincerely hope our vegetarian students had the opportunity to enjoy it as well. We’ll try and make sure that the next trip is more vegan-centered!

Find more about our visit to Global Exchange here.