MBA Students Visit Burson Cohn & Wolfe
If we take a moment to consider the biggest industries at the moment, it would be impossible to turn a blind eye to the communication industry. Every company needs a proper communications department – a team of people who can showcase the company’s brand and image to the outside world, create partnerships, share their vision and expand on ideas from the “belly” of the business.
But what does a company do if they do not know how to navigate their way around the vast world of opportunities we have nowadays to communicate their vision. This is what is at the heart of Burson Cohn and Wolf, a global communications industry that is helping businesses expand their communication towards a whole new level. Which better words to describe this company than their own, “BCW is a new kind of communications agency focused on helping our clients’ move, inspire, engage and lead people in a favorable direction, across all sectors on a global scale. We take a channel agnostic approach, with valuable earned media at the core, to help clients solve tough business challenges through creative ideas, informed by data and powered by technology.”
Our MBA students had the opportunity to visit the brand new BCW offices in Madrid. The experience was eye opening for many, seeing the opportunities and risks of this competitive, fast-paced environment that is communication.